Friday 25 November 2011

SAGE Electrochromics Selects nParallel to Design, Build, and Manage its Tradeshow Exhibit

Minneapolis, MN (PRWEB) November 15, 2011

nParallel announced its selection by SAGE Electrochromics, Inc. to develop, fabricate and manage the companys tradeshow exhibit properties. nParallel (Minneapolis, Minn.) is a full-service agency that creates, crafts, and takes charge of displays and fixtures designed to establish brands in tradeshow, retail and corporate environments. SAGE Electrochromics is the world's leading developer of dynamic window glass that is electronically controlled to change tint to optimize daylight and thereby improve the human experience within buildings.


SAGE endeavors to convey the dynamic nature of our glass as the key product attribute. To accomplish this in a tradeshow display, we wanted a highly interactive booth, something very different than anything we had seen in the past, said Andrew Hulse, vice president, sales and business development, SAGE Electrochromics. All along the way from our initial meetings to completion, we had confidence in the experienced professionals at nParallel. The thoughtful and thorough approach they undertook with us produced an exceptional exhibit.


SAGE has re-branded, centering on the theme Be Brilliant, to better reflect the companys character and convey that our technology dynamically harnesses the power of daylight to make people in buildings happier, healthier and more productive, said Derek Malmquist, vice president, marketing, SAGE Electrochromics. nParallels design team understood how to make our vision a reality. Their design lights up our theme and immerses tradeshow visitors in a vibrant brand experience.


About SAGE Electrochromics, Inc.


SAGE Electrochromics is the worlds leading manufacturer of electronically tintable glass that can be tinted or untinted to optimize daylight and improve the human experience in buildings. SageGlass controls the sunlight and heat that enter a building, significantly reducing energy consumption while improving peoples comfort and well-being. SageGlass can reduce a buildings cooling load by 20 percent and HVAC requirements up to 30 percent. It is also a smarter, more elegant solution than conventional sun controls such as mechanical window shades, blinds and louvers. The company was founded in 1989 and is headquartered near Minneapolis-St. Paul, Minn., in the heart of the Silicon Valley of the window industry. SAGE is strategically partnered with the Saint-Gobain company of Paris, France, the global leader in glass and building products.


For more information about SAGE, visit:

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