On-Site Video Boosts Conversions and Revenue for E-Commerce Site

Beaver Falls, PA (PRWEB) November 15, 2011

For online retailer Pegasus Lighting, details are everything. With a mission to provide customers with a learning experience in lighting and a varied product line of light fixtures with extensive features, its important to be succinct.

After launching a new website in November 2010 that placed more emphasis on product images and customer reviews to create an informative, user-friendly shopping experience; Pegasus Lighting saw an opportunity to extend those efforts using video.

With the new website, we were adding up to 15 photos of each product, and many included zoom and rotating images, said vice president Chris Johnson. Customers loved the update, so video was a natural next step. We wanted to show our light fixtures in action so website visitors could have a closer look at light output, included hardware, color temperature, and more.

The first video project targeted the companys closet and pantry lighting section. We felt there was a bit of a gap between product information and application tips with closet lights, said Johnson. Customers could see which products would work for a closet, but were unsure of exactly where to install them or how. The video included an overview of products and recommendations for placements.

Pegasus Lighting uploaded the video, Closet and Pantry Lighting Tips, to YouTube and embedded it on their e-commerce site in March. Since that time, Pegasus Lighting has seen a 100% increase in revenue for closet and pantry lighting products. In addition, the conversion rate of their Closet Lights page improved by 27%.

Whats next on the companys agenda? Under cabinet lights, says Johnson. Its our most popular product line, so were in the process of launching Product Spotlight videos to showcase each light fixture individually.

About Pegasus Lighting

Founded in 1993, Pegasus Lighting is an online lighting distributor selling unique lighting products for your special needs. The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website. Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals. For more information, visit http://www.PegasusLighting.com.

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Online E-Commerce Network Launches CES Website

Los Angeles, CA (PRWEB) January 5, 2008

dash Media Networks announced today the launch of the website The CES Report (http://www.thecesreport.com). The website will provide news and information on the Consumer Electronics Show (CES), held every year in Las Vegas, NV. The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products.

CES, one of the world's largest trade shows, focuses on electronics, technology and innovations. dash Media Networks, which includes sites such as HD-Headquarters (http://www.hd-headquarters.com), Mobile Universe Online (http://www.mobileuniverseonline.com), and Zune-Planet (http://www.zune-planet.com), among other tech and consumer electronics related sites is uniquely positioned to launch a site in this area. The focus of the network deals primarily with products in this sector.

According to a dash Media Networks spokesman, "We love technology, and there's nothing like CES for tech junkies like us. Macworld and CES are like Christmas and New Years all over again!"

For dash Media Networks, the move is part of an effort to further expand its portfolio of technology and entertainment related sites. dash Media Networks will continue to add new e-commerce and social network related websites in this category in order to create additional ad inventory in this highly desirable demographic.

About dash Media Networks:

dash Media Networks is a collection of broad and niche oriented e-commerce and social networking outlets focused on products and communities in the range of technology, consumer electronics and other high growth potential sectors.

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